How to Price Your Business

The upside to leaving the wirehouse and becoming an independent financial advisor is that you have more control over your gross production and revenue. But, as a new business owner, you’ll need to determine what your time and work are worth, how to charge your clients fairly, and how to ensure the long-term profitability of your new venture—all topics that your new firm partner can consult with you on. Here’s a breakdown of what to consider and some tips on how to put it all together.


Remember, pricing is only one factor clients consider in their relationship with a financial professional. Ultimately, clients choose to work with you based on the services you provide and the quality of their relationship with you—it’s not about price alone—and your firm partner can help you price your services in a way that reflects the value you bring. If clients perceive that your services are essential to their financial well-being, they’re going to stay put, regardless of your fees.

Curious about how to transition your business to independence while keeping your clients? Check out the Client Retention Checklist for Breakaway Advisors.

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