Creating a powerful online brand presence can go a long way toward helping establish your reputation—and, ultimately, build your business—with clients, prospects, and referral sources. A polished LinkedIn profile can help you make the kind of first impression that will get you noticed and open new doors.

Our how-to checklist provides strategies and best practices for optimizing your profile and helping you put your best foot forward, including:

• Tips for ensuring that your profile is complete and easy to scan
• Recommendations for positioning yourself to stand out
• Suggestions for creating your own customized LinkedIn URL