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Differentiating Your Value: The Positioning Statement Worksheet
Let our free download help you create an effective message for potential clients.

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Your positioning statement is your firm’s elevator pitch: a way to quickly describe what you do—in writing as well as verbally—not just to potential clients, but to employees, the media, and referral sources as well. Our four-step process can help you:

  1. Describe your target audience
  2. Uncover hot-button issues
  3. Determine how you add value
  4. Develop your positioning statement

Once completed, you’ll have a powerful, attention-grabbing message that can effectively communicate what sets you apart.

Send me my free copy of Differentiating Your Value: The Positioning Statement Worksheet.