Your positioning statement is your firm’s elevator pitch: a way to quickly describe what you do—in writing as well as verbally—not just to potential clients, but to employees, the media, and referral sources as well. Our four-step process can help you:
- Describe your target audience
- Uncover hot-button issues
- Determine how you add value
- Develop your positioning statement
Once completed, you’ll have a powerful, attention-grabbing message that can effectively communicate what sets you apart.