Differentiating Your Value: The Positioning Statement Worksheet

Your positioning statement is your firm’s elevator pitch: a way to quickly describe what you do—in writing as well as verbally—not just to potential clients, but to employees, the media, and referral sources as well. Our four-step process can help you:

• Describe your target audience
• Uncover hot-button issues
• Determine how you add value
• Develop your positioning statement

Once completed, you’ll have a powerful, attention-grabbing message that can effectively communicate what sets you apart.