The more A-list clients you can attract, the rosier the future for your practice. How do you find them? Start with our worksheet, which helps you gather and evaluate the attributes of your current valuable accounts to create a model profile. Factors to consider include:

• Planning needs
• Assets under management
• Product and service mix
• Demographics
• Effectiveness as a referral source

A quick audit of such elements will help you shape a picture of your ideal client, refine your prospecting strategy, and boost your business’s growth potential.